What is a digital marketing campaign?

 Simply put, a strategy is just a plan of action to achieve the desired goal or multiple goals. For example, your main goal might be to generate 25% more leads through your website this year, compared to last year.

Depending on the size of your business, Ihr Internet marketing strategy may involve several main objectives and many secondary goals, but going back to this simple way of thinking about your strategy can help you stay focused on achieving those objectives.

Despite this simplification of the term “strategy”, it is true that it can be difficult to start building one. Let's first see what a web marketing campaign looks like, and then we'll take a look at the seven design steps to help you create an effective marketing strategy to lead your business to success. It's easy to confuse your digital strategy with your digital marketing campaigns, but here's how to tell the two apart.

As we have already pointed out, your digital strategy is the series of actions you take to help you reach your overall goal. Your marketing campaigns are the building blocks or actions of your strategy that will help you achieve this goal.